The new visual identity for the Rigi Apotheke & Drogerie was designed to convey the pharmacy’s competent and friendly service as well as its affinity to and support of culture. In addition to the logo with a claim, the exterior signage and colour scheme, and a series of illustrations – used in window displays, postcards and other media – lend the visual identity an individual touch and make it easily recognisable. Products designed include office media, window displays, postcards, shopping bags, wrapping paper, stickers, teabags, façade lettering and website.