The new visual identity for the Rigi Apotheke & Drogerie was designed to convey the pharmacy’s competent and friendly service as well as its affinity to and support of culture. In addition to the logo with a claim, the exterior signage and colour scheme, and a series of illustrations – used in window displays, postcards and other media – lend the visual identity an individual touch and make it easily recognisable. Products designed include office media, window displays, postcards, shopping bags, wrapping paper, stickers, teabags, façade lettering and website.
Rigi Apotheke & Drogerie, Zurich
Concept and design:
Flavio Berther, Natalie Bringolf, Kristin Irion, Julia Marti, Nadine Ochsner
Concept and text:
Gallati Kommunikation, Matthias Gallati Zurich
Anna Sommer, Zurich
Niklaus Spoerri, Zurich (photo 7); Bivgrafik