The new visual identity for the Rigi Apotheke & Drogerie was designed to convey the pharmacy’s competent and friendly service as well as its affinity to and support of culture. In addition to the logo with a claim, the exterior signage and colour scheme, and a series of illustrations – used in window displays, postcards and other media – lend the visual identity an individual touch and make it easily recognisable. Products designed include office media, window displays, postcards, shopping bags, wrapping paper, stickers, teabags, façade lettering and website.
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Commissioned by:
Rigi Apotheke & Drogerie, Zurich
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Concept and design:
Flavio Berther, Natalie Bringolf, Kristin Irion, Julia Marti, Nadine Ochsner
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Concept and text:
Gallati Kommunikation, Matthias Gallati Zurich
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Illustrations:
Anna Sommer, Zurich
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Realisation:
since 2012
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Photography:
Niklaus Spoerri, Zurich (photo 7); Bivgrafik